“Big Baller Brand” Insane, or Insanely Genius?

Lavar Ball is winning. It’s remarkable to understand exactly how. And once you understand, you’ll notice how he rose to stardom for himself and his sons the same way Donald Trump, Milo Yiannopoulos, Kylie Jenner, and plenty of other branding geniuses have done before. It may sound weird to relate a president, a provocative journalist,…