PYA (Professional YouTube Association)

YouTube is a professional league of players. It’s like the NBA; a league of players who dedicate intense time and effort toward honing their skills so that come “gametime” (or time to hit the record button if you’re a YouTuber) you’re ready to entertain the world. Except instead of athletes, the players are vloggers, pranksters,… Continue reading PYA (Professional YouTube Association)

Lonzo Ball, The Michael Jordan Of…Marketing?

This is hard to admit. And the logic behind it might be a tough pill to swallow. But, I think it’s the truth. And after I quickly explain it, I think you’ll agree. Lonzo Ball is the next Michael Jordan. Don’t click away just yet! Just let me tell you why. Michael Jordan was a… Continue reading Lonzo Ball, The Michael Jordan Of…Marketing?

“Big Baller Brand” Insane, or Insanely Genius?

Lavar Ball is winning. It’s remarkable to understand exactly how. And once you understand, you’ll notice how he rose to stardom for himself and his sons the same way Donald Trump, Milo Yiannopoulos, Kylie Jenner, and plenty of other branding geniuses have done before. It may sound weird to relate a president, a provocative journalist,… Continue reading “Big Baller Brand” Insane, or Insanely Genius?