PYA (Professional YouTube Association)

YouTube is a professional league of players. It’s like the NBA; a league of players who dedicate intense time and effort toward honing their skills so that come “gametime” (or time to hit the record button if you’re a YouTuber) you’re ready to entertain the world. Except instead of athletes, the players are vloggers, pranksters,… Continue reading PYA (Professional YouTube Association)

Lonzo Ball, The Michael Jordan Of…Marketing?

This is hard to admit. And the logic behind it might be a tough pill to swallow. But, I think it’s the truth. And after I quickly explain it, I think you’ll agree. Lonzo Ball is the next Michael Jordan. Don’t click away just yet! Just let me tell you why. Michael Jordan was a… Continue reading Lonzo Ball, The Michael Jordan Of…Marketing?

“Big Baller Brand” Insane, or Insanely Genius?

Lavar Ball is winning. It’s remarkable to understand exactly how. And once you understand, you’ll notice how he rose to stardom for himself and his sons the same way Donald Trump, Milo Yiannopoulos, Kylie Jenner, and plenty of other branding geniuses have done before. It may sound weird to relate a president, a provocative journalist,… Continue reading “Big Baller Brand” Insane, or Insanely Genius?

Future Of Commerce Is Simply The Best

The more selective we become, the more we actually want a single perfect brand. Suppose you want coffee in 2017. Where do you go? Maybe you have a favorite coffee shop. Maybe you’re a Starbuckie, so you go to your favorite coffee shop and order your favorite beverage, from a menu with about a dozen… Continue reading Future Of Commerce Is Simply The Best

Attention Is The Root Of Power

What do you hear people with the highest financial IQ‘s, like “Rich Dad, Poor Dad” author and extremely successful dude Robert Kiyosaki, say about the value of the dollar? It’s becoming more widely realized that the value of the dollar is decreasing. But what does that mean for our aspirations of wealth? What about “Get… Continue reading Attention Is The Root Of Power

Stories. Stories Everywhere. Sorry Shareholders, Snapchat Is Dead!

Post Your Life Story. Everywhere What started out as a 24 hour Snapchat post feature turned into mass social media live feeds. On Instagram, Facebook, and who knows next? Time restricted content and 24 hour posts are what made Snapchat great. Now, rivals are coming for Snapchat’s neck. Shareholders want to know, what does thismean… Continue reading Stories. Stories Everywhere. Sorry Shareholders, Snapchat Is Dead!

Stand Out. Be Remembered. Develop Your Brand Now

Here we have a great video simply explaining the concept of personal branding and developing your own personal brand. In the video, Ms. Goodgold pays particular attention to one’s personal vocabulary and how it can brand you as a person. For example, a professional (and very rich) friend of mine has specific phrases he says… Continue reading Stand Out. Be Remembered. Develop Your Brand Now