“Big Baller Brand” Insane, or Insanely Genius?

Lavar Ball is winning. It’s remarkable to understand exactly how. And once you understand, you’ll notice how he rose to stardom for himself and his sons the same way Donald Trump, Milo Yiannopoulos, Kylie Jenner, and plenty of other branding geniuses have done before. It may sound weird to relate a president, a provocative journalist,… Continue reading “Big Baller Brand” Insane, or Insanely Genius?

Future Of Commerce Is Simply The Best

The more selective we become, the more we actually want a single perfect brand. Suppose you want coffee in 2017. Where do you go? Maybe you have a favorite coffee shop. Maybe you’re a Starbuckie, so you go to your favorite coffee shop and order your favorite beverage, from a menu with about a dozen… Continue reading Future Of Commerce Is Simply The Best

Protein. Keep It Simple

Protein. It’s about the looks. And we want to look good, so most protein powders focus mostly on selling you on their cute packaging and buff models (who are probably taking steroids). It’s all marketing. And really, what’s isn’t?  The world is marketing, everything is only as good as its marketing because marketing is based… Continue reading Protein. Keep It Simple

Attention Is The Root Of Power

What do you hear people with the highest financial IQ‘s, like “Rich Dad, Poor Dad” author and extremely successful dude Robert Kiyosaki, say about the value of the dollar? It’s becoming more widely realized that the value of the dollar is decreasing. But what does that mean for our aspirations of wealth? What about “Get… Continue reading Attention Is The Root Of Power

Stories. Stories Everywhere. Sorry Shareholders, Snapchat Is Dead!

Post Your Life Story. Everywhere What started out as a 24 hour Snapchat post feature turned into mass social media live feeds. On Instagram, Facebook, and who knows next? Time restricted content and 24 hour posts are what made Snapchat great. Now, rivals are coming for Snapchat’s neck. Shareholders want to know, what does thismean… Continue reading Stories. Stories Everywhere. Sorry Shareholders, Snapchat Is Dead!

Where Will The World Be Centuries From Today?

Let’s think about the state of the world right now. Not in terms of civil justice and politics, just the world as a whole. The first thing that comes to mind is the climate. It’s all around us and affects all life equally. I wish we had a 45th president who acknowledged it, but I… Continue reading Where Will The World Be Centuries From Today?

Were You Taught Mediocrity?

Do we teach, even encourage mediocrity? Of course not, we would never. On purpose. Being below average is unacceptable for most people. Being average is nothing to strive for, and being above average is great. But why stop there, be the best, right? Many hearing phrases like, be the best, keep climbing, never stop progressing, are… Continue reading Were You Taught Mediocrity?