Here we have a great video simply explaining the concept of personal branding and developing your own personal brand. In the video, Ms. Goodgold pays particular attention to one’s personal vocabulary and how it can brand you as a person.
For example, a professional (and very rich) friend of mine has specific phrases he says all the time. One in particular is, “My man!” Look at the subtext, and you’ll notice that this is a subtle authoritative technique that asserts dominance to others. (You’re my man, do as I say.) But most people don’t even realize it, and end up subconsciously looking at him as the alpha. Genius.
Check it out, and good luck developing yours!